About us

Reimagining Dementia: A Creative Coalition for Justice is an international group of people living with dementia, carers/care partners, family and community members, dementia activists and allies, health professionals, advocates, artists, academics, policymakers, and others.

Vision  

Our vision is a society that prioritises inclusivity, compassionate relationships, and the provision of essential supports and services that promote creativity, hope, joy, continued abilities, growth, and living well for everyone impacted by dementia (people living with dementia, those who support them, and their communities). 

Mission  

Utilising creativity, our mission as an international coalition is to transform society so that everyone impacted by dementia, across diverse settings and communities, is valued and enabled to flourish.

Through advocacy, education, collective action, and international alliances, we: 

  • prioritise and amplify the voices and experiences of people living with dementia, recognising their continued value

  • reduce the stigma of dementia and its associated harms

  • challenge and work to change policies and practices that are not supportive of living well with dementia

Values

  • Co-creativity

  • Community engagement

  • Dignity

  • Diversity

  • Social justice

The coalition is made up of people who use play, performance and improvisation in their programs and projects.

Together we creatively challenge the biomedical and institutional approaches to dementia policy and practice, and the fear, stigma and hopelessness they create.

We are mobilizing tens of thousands of people with dementia and their families - together with the communities and care settings in which they live - to support everyone to thrive and grow.

Read a summary about what we have accomplished so far, and where will go next. Where are we to go? A 2023 message from Reimagining Dementia

Read more about why it is time to reimagine dementia:
Separate & Unequal: A Time to Reimagine Dementia.

“Spreading and creating more humanity around the world
and leading the end of stigma and the tragedy narrative”